To me, natural skincare means primarily using natural plant based oils and butters, with no artificial chemicals, fragrances or preservatives.
That is why I love making cold process soaps, with our own fresh goats milk and anhydrous (no water) balms with no preservatives.
My Whipped Body Butter, made with three natural seed butters (mango, cocoa, shea) and beeswax - is a great example. Apricot kernel and grapeseed oils are added to lighten the formula, and arrowroot and a natural vegetable fatty alcohol (cetearyl alcohol) are added to stabilise and emulsify.
As an anhydrous formula (no water), it does not need any preservatives, but Vitamin E is added as an anti-oxidant.
It is rich and silky and is perfect for dry skin, leaving it hydrated, soft and smooth. It melts into your skin without feeling greasy.
Customers love that it makes their skin "glowy."